LEVEL 4 – COMPANY MANAGEMENT
AGES 13-14 WITH IMMERSION IN ENGLISH

Welcome to the course “4 STEP – COMPANY MANAGEMENT” for children from 13 to 14 years old!

  • Formation of entrepreneurial thinking;
  • Defining your business idea, building a business model;
  • Mastering project activity on the example of their own business project;
  • Development of your own business project – mastering sales techniques, work on marketplace, business partnerships;
  • Maintaining social networks as personal and business accounts.
  • Teamwork;
  • Leadership skills – unlocking personal potential, acquiring startup and team management skills;
  • Identification of one’s own and others’ emotions;

Financial literacy – the child understands how to manage money wisely, understands banking services, owns various services for personal and family budgeting.

Total 10 akademic hours per month:

  • 4 main lessons of 2 akademic hours with immersion in English language
  • 2 additional academ hours for any optional classes, activities in our school (once every 2 weeks, the schedule is discussed in each group individually with children and parents).

The price is €159/month.

Classes are held at Laulupo 24-14 Tallinn.

Tuesday 16:00 offline group in Russian with English immersion.
Friday 16:00 offline group in Russian with English immersion.

Monday 18:30 online group in Russian with English immersion
Thursday 18:30 online group in Russian with English immersion

September

Legal aspects of business

  • Introduction, networking, team building. Setting goals for the course.
  • How to make a choice: sole proprietorship, LLC or self-employment.
    • Excursion.
  • Peculiarities of registration of IE, LLC.
  • Actions after registration of a legal entity.
    • Quiz on knowledge of legal aspects of business.

October

Types of entrepreneurship and choosing a business idea

  • Technological and creative entrepreneurship.
  • Social entrepreneurship.
    • Realisation of social action.
  • Classical entrepreneurship.
    • Choice of business idea.
  • Soft-skills of an entrepreneur. Making a map of personal development.
    • Meeting a successful person from your city.

November

Business modelling.

  • Target audience Hypothesis testing for choosing a business idea.
  • Target audience. Needs of the target audience. Target audience segments.
    • Thematic debates.
  • Portrait of the target customer.
  • Ways to attract different segments of the target audience.
    • Excursion.

December

Business modelling.

  • Competitors Direct and indirect competitors.
  • Expert methods of analysing the competitive environment.
    • Excursion.
  • Quantitative methods of analysing the competitive environment.
  • Analysis of competitors for the chosen business idea.
    • Christmas tree in the format of the game “Business Mafia”.

January

TSS

  • Marketing Types of TSS. Solving business cases.
  • Blue ocean strategy.
    • Quest for the development of creative thinking.
  • What is marketing? Goals and objectives.
  • Marketing research.
    • Meeting with mentors.

February

Marketing and sales

  • Drawing up a marketing plan. 4P concept.
  • Offline channels of interaction with clients.
    • Excursion.
  • Sales funnel.
  • Stages of sales. Repetition.
    • Negotiation duels

March

Sales

  • Types of objections.
  • Working off objections.
    • Meeting with mentors.
  • Business case study: “Why did the client leave?”.
  • Preparing for the fair.
    • Fair.

April

Financial literacy

  • Active and passive income. Types of investments.
  • Low-risk assets.
    • Excursion to a brokerage company.
  • Medium-risk assets.
  • High-risk assets.
    • Meeting with mentors.

May

Oratorical art

  • Venture investments. How to attract the investor’s attention?
  • Practising techniques of attracting the attention of the audience.
    • Meeting with a mentor.
  • Structure of public speaking. Methods of answering questions.
  • Preparing a business model defence
    • Graduation in the format of business model defence

September

Legal literacy

  • Introduction, networking, team building. Setting goals for the course.
  • Me and the law: how to conduct professional and entrepreneurial activities legally.
    • Meeting with mentors.
  • Taxation for individuals and legal entities.
  • Employees: how an employer should hire an employee.
    • Debate: “freelancing or working in an office”.

October

Vocational Guidance

  • Proforientation. Diagnostics of individual qualities.
  • Image of a successful person. How to achieve success in career?
    • Excursion and meeting with hr-specialist.
  • Professions of the future: review of directions and specialities.
  • Goal-setting: drawing up an individual development plan.
    • Meeting with mentors.

November

Emotional intelligence

  • Using emotions for personal effectiveness.
  • Fear and anxiety: why are professionals in their field not always noticed?
    • Excursion.
  • Boredom and interest: how to choose a job to your liking and work with pleasure?
  • Co-operation in a team: emotional intelligence in communication with the team.
    • Negotiation duels.

December

Strategic thinking

  • Strategic thinking in life and business.
  • Tactics and strategy: how to be one step ahead of the circumstances?
    • The game “Business Chess”
  • Rules of long-term planning.
  • Workshop “My Best Year”
    • Business Christmas tree.

January

System thinking and public speaking

  • Development of logic. Theses and arguments.
  • Structure of persuasive reasoning.
    • The game “Debate”.
  • Systems thinking and how to develop it?
  • Systems thinking in business. Solving business cases.
    • Strategic role-playing game.

February

Production plan

  • Production plan. What are business processes?
  • Business processes of a production enterprise.
    • Excursion to the production.
  • Business processes for a retail and online shop.
  • Business processes for the service sector.
    • Meeting with mentors.

March

Sales

  • Inventory.
  • Creating a production plan for your business project.
    • Meeting with mentors.
  • Sales plan.
  • Sales in the B2B segment.
    • The game “Sales”.

April

  • Communication SPIN-sales.
  • Commercial offer.
    • Film club – watching the film “In Pursuit of Happiness”.
  • Business etiquette: rules of meeting with a potential client.
  • Technologies of communication with wholesale customers.
    • Discussion “Is the customer always right?”

May

Business plan

  • Client-orientation
  • Preparation for the defence of the business plan.
    • Meeting with mentors.
  • Preparation for the defence of the business plan.
  • Internal defence of the business plan.
    • Graduation.